18 January 2012

AFFINBANK OMG IT'S BACK! CAMPAIGN BRINGS RM1.5BILLION IN DEPOSIT GROWTH

Kuala Lumpur, 18 January 2012 : Affin Bank Berhad (AFFINBANK) and Affin Islamic's OMG It's Back! campaign brought about a deposit growth of RM1.5 billion for the Bank over the duration of seven months. The campaign managed to garner over 11.13 million entries and a total of 71,081 new customers.

Following the success of its first O.M.G Campaign, AFFINBANK’s follow up promotion called O.M.G It's Back! ran from 1 June to 31 December 2011. The Campaign targeted new and existing conventional and Islamic Savings, Current and Fixed Deposit Accounts' holders while aiming to encourage new and existing customers to save more with the Bank. Customers did not have to spend a single sen to be eligible to win, because to qualify for the contest, a customer only needed to deposit or top up RM500 into any Savings/Current Account or RM2,000 into any Fixed Deposit Account.

 "Our first O.M.G was a great success, with over 9.7 million entries," said Idris Abd Hamid, Director of Consumer Banking, AFFINBANK. "So it was only a matter of time before we returned with a similar campaign. And we knew we had to come back with an 'edge' which would get people buzzing-hence the double prizes this time around," said Idris. "Our objective is to focus on customers' loyalty as well as offering value-added products and services, in increasing our customer base. Besides this, our campaigns served as an avenue in strengthening our position in the market and in reinforcing AFFINBANK’s brand and image." he said.

Grand prize winner Suzi Zuliana Salekan, a working mother won RM300k cash deposit and drove off a Volkswagen Golf GTI, while second prize winner, Mardziiah Mansor drove away a Toyota Prius and RM120k whereas third prize winner, Liew Yen Fui took home a Perodua Myvi and RM60k.

"Our O.M.G Campaigns were opportunities for us to shout out to the public about our products. We will continue to bring our customers exciting campaigns, much like this one, in the future," added Idris.

He further added that in conjunction with the Chinese New Year celebration, customers can take advantage of AFFINBANK's Golden Dragon Prosperity Promotion. The Promotion allows Fixed Deposit customers to enjoy interest rates of up to 3.88%p.a. and also earn extra interest of 0.88%p.a. for Foreign Currency Fixed Deposits. This Promotion lasts from 3 January to 29 February 2012 and is subject to terms and conditions.

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