May 18, 2007

AFFINBANK Customer Relationship Centre Relocates to New and Larger Premise in Seremban

Negeri Sembilan – In tandem with its aim to provide greater levels of customer service, Affin Bank Berhad (AFFINBANK) has relocated its Rasah Customer Relationship Centre (CRC) to a new and larger premise at No. 175 Jalan Dato’ Bandar Tunggal, Seremban.

The launch of the new CRC was officiated by YAB Dato' Seri Utama Haji Mohamad Bin Haji Hasan, Negeri Sembilan Menteri Besar. In his speech, Dato’ Haji Mohamad expressed confidence in AFFINBANK CRC’s new location, which he believes will provide the community in Seremban and the surrounding areas with improved service and innovative products.

YBhg. General (R) Tan Sri Dato’ Seri Ismail Haji Omar, Chairman of AFFINBANK says, "Consistent with our new branch design concept based on the theme Banking Without Barriers™, we have relocated our Rasah CRC to an upgraded premise where our customers will experience improved face-to-face banking as well as 24-hour automated banking facilities.”

The new premise, strategically located within the commercial hub of Seremban will offer a more spacious and conducive banking environment for the Bank’s customers and clients on three floors. It comprises four distinctive areas namely a ‘counter-less’ banking hall, a customer lounge, a 24-hour Self-service Lobby and Hire Purchase Centre. The new CRC design concept was also introduced at other CRCs in the Klang Valley, Perak, Pulau Pinang and Johor Bahru.

“To better serve our customers, we are constantly reviewing our geographical reach. Towards this end, we are on constant look-out for more strategic locations for the existing CRCs and to relocate if deemed appropriate,” Tan Sri Ismail adds.

The CRC, led by CRC Manager Yong Swee Eng, offers a wide range of products and service, catering to the needs of consumers and SME/SMI customers such as loans and deposits, credit and debit cards, unit trusts, bancassurance, trade finance and SMI/SME facilities.

Specially-trained Customer Relationship Executives are on hand to provide advisory services to customers from 9:15am until 4:15pm on Monday to Thursday and until 4:00pm on Fridays. After banking hours, customers will still be able to access the 24-hour Self-service Lobby.

For further information please contact:

Ahmad Ridzuan Samsudin
Manager, Media and Public Relations
Tel: 03 -2055 9428
Email: ridzuan.samsudin@affinbank.com.my

About AFFINBANK

Affin Bank Berhad (AFFINBANK) is a wholly-owned subsidiary of Affin Holdings Berhad which is listed on Bursa Malaysia.

It commenced operations in January 2001 following a merger between the former Perwira Affin Bank Berhad and BSN Commercial (M) Berhad in August 2000. In June 2005, it merged with the former Affin-ACF Finance Berhad. To date, it has a network of 82 branches nationwide. The Bank is constantly reviewing the geographical reach of its branches to better serve its customers. Towards this end, the Bank is on constant look-out for more strategic locations for the existing branches and to relocate if deemed appropriate.

The Bank serves both retail and corporate customers. The business units of the Bank comprise Enterprise Banking, Consumer Banking, Debt and Capital Markets and Hire Purchase. Consumer Banking provides credit cards, personal loans, mortgages and deposit taking services to individuals. Enterprise Banking offers corporations, institutional clients and SMEs services in corporate banking, contract financing and trade finance. Enterprise Banking serves as an important feeder to the other business units by way of contacts and opportunities.

Banking Without Barriers™ signifies the removal of boundaries within the processes of the Bank as well as in its attitude in servicing its customers. The latter means reaching out to the customers, improving relationships with them, making each one of them, and not just a select few, feel privileged and enhancing services to them. Simply put, AFFINBANK is embracing a new approach to banking and changing the face of conventional banking.

About AFFINISLAMIC

AFFINBANK’s Islamic banking subsidiary Affin Islamic Bank Berhad (AFFINISLAMIC) commenced operations on 1st April 2006. As a full-fledged Islamic bank, AFFINISLAMIC offers a complete range of Islamic Banking products and services encompassing the areas of Enterprise and Consumer banking.

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