March 29, 2007

AFFINBANK Debit MasterCard Cardholder Drives Home a Honda City in AFFINBANK Debit MasterCard Contest

KUALA LUMPUR - Dr. Narehan Hassan, a lecturer at Universiti Teknologi Mara (UiTM), drives home a brand new Honda City worth over RM84,000.00 just by signing up as AFFINBANK Debit MasterCard cardholder.

She is the grand prize winner of the AFFINBANK Debit MasterCard Contest held in October last year in conjunction with the launch of the revolutionary AFFINBANK Debit MasterCard Unembossed card. In addition, there are nine other monthly prize winners who each took home either a 42” plasma TV, a notebook computer or a DVD camcorder.

YBhg. Gen. (R) Tan Sri Dato’ Seri Ismail Haji Omar, Chairman of AFFINBANK presented the prizes to the winners at a ceremony at Menara AFFIN. The winners were picked from lucky draws held during the contest period. The four-month AFFINBANK Debit MasterCard Contest which ended on 31st January 2007 offered a total of 10 prizes. Prizes offered were a Honda City 1.5 VTEC (A), 42” Toshiba Plasma TVs, Acer notebook computers as well as Hitachi DVD Camcorders. The contest was open to all new and existing customers who signed up for the AFFINBANK Debit MasterCard Unembossed card before 31st January 2007.

Speaking at the ceremony, Tan Sri Ismail said that the contest was a tremendous success partly because of the strong media support and publicity and mostly because of the unwavering support by customers. Since its launch, the card has been used at merchant locations in over 20 countries thus proven its wide acceptability even outside Malaysia

"Besides the prizes, we also made the format of the contest paperless. There were no forms to fill out or slogans to write, all our customers had to do was to apply for the card before the deadline."

He also extended his appreciation to MasterCard Worldwide for their support and collaboration in making the contest a success.

The AFFINBANK Debit MasterCard Unembossed card brings all the functionality of a MasterCard debit card with one key difference - it is unembossed. This added security feature has been incorporated to allow the card to be used only in electronic terminals. Account information is imprinted so the card cannot be used in a manual imprinter. The ELECTRONIC USE ONLY legend on the card front reinforces that message so consumers understand that merchants will be processing their transactions electronically.

Linked to a savings or current account, the AFFINBANK Debit MasterCard Unembossed card allows cardholders to conduct transactions using their own funds rather than making purchase on credit. After each card transaction, the fund amount will be automatically deducted from the cardholder's account and reflected in their bank statement. This thereby gives cardholders the added benefit of controlling their spending as they are not buying on credit but on how much balance they have in their account.

With the card, Malaysian consumers can now enjoy better deposit access thus giving them a payment card with the same functionality of a credit card, providing hassle free convenience.

In addition, the AFFINBANK Debit MasterCard Unembossed card offers cardholders' acceptance at merchant locations around the globe.

It also acts as a Bankcard which cardholders can use to withdraw cash at ATMs nationwide and can be used to gain cash access at Maestro® and Cirrus®_branded ATM locations globally.

The AFFINBANK Debit MasterCard Unembossed card also offers a rebate of 0.5% for every Ringgit charged, including extending to its cardholders special discounts at AFFINBANK's participating merchants and free travel insurance coverage.

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For further information please contact:

Ahmad Ridzuan Samsudin, Manager, Media & Public Relations
Tel: +603-2055 9428
ridzuan.samsudin@affinbank.com.my

About AFFINBANK

Affin Bank Berhad (AFFINBANK) is a wholly-owned subsidiary of Affin Holdings Berhad which is listed on Bursa Malaysia.

It was formed in January 2001 following a merger between the former Perwira Affin Bank Berhad and BSN Commercial (M) Berhad in August 2000. In June 2005, it merged with the former Affin-ACF Finance Berhad. To date, it has a network of 82 branches nationwide. The Bank is constantly reviewing the geographical reach of its branches to better serve its customers. Towards this end, the Bank is on constant look-out for more strategic locations for the existing branches and to relocate if deemed appropriate.

The Bank serves both retail and corporate customers. The business units of the Bank comprise Enterprise Banking, Consumer Banking, Debt and Capital Markets. Consumer Banking provides credit cards, personal loans, mortgages, hire purchase and deposit taking services to individuals. Enterprise Banking offers corporations, institutional clients and SMEs services in corporate banking, contract financing and trade finance. Enterprise Banking serves as an important feeder to the other business units by way of contacts and opportunities. AFFINBANK’s wholly-owned subsidiary Affin Islamic Bank Berhad (AFFINISLAMIC) commenced operations on 1st April 2006. As a full-fledged Islamic bank, AFFINISLAMIC offers a complete range of Islamic Banking products and services encompassing the areas of Enterprise and Consumer banking.

Banking Without Barriers™ signifies the removal of boundaries within the processes of the Bank as well as in its attitude in servicing its customers. The latter means reaching out to the customers, improving relationships with them, making each one of them, and not just a select few, feel privileged and enhancing services to them. Simply put, AFFINBANK is embracing a new approach to banking and changing the face of conventional banking.

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